UI
UX
UX Research
Information Architecture
Fern is a platform to solve a magnitude of management related problems arising in the service industry to manage the business easily and effectively.
Fern
Business Goals
Have an easy to understand & use app which can be used by every contributing member of the property, i.e. the User. ( Including but not restricted to Property Owner, Manager, Front Desk, House Keeping, Kitchen, Laundry, etc.)
Find a way to manage daily tasks for all users.
Dashboard to view statistics and reviews for analytical purposes.
User Goals
Easy to use application.
Display of essential statistics like revenue data, occupancy, etc.
Display of ratings and reviews from all sources.
Easy to update tasks and their statuses.
Task sorting by priority & deadlines.
UX Research
UX research involved interviewing hotel industry professionals with a templated set of 20 questions to grasp industry challenges. Analyzing data from 6 participants, I identified common problems and iterated potential solutions. Employing a waterfall model, I regularly consulted initial interviewees for progress insights.
Research Insights
Majority users are familiar with mobile apps but are not efficient at them.
Need for an easy to use app which uses principles of the most familiar apps is important for all to be effective.
After talking to a few people in the hotel industry, I drew user personas to depict the user and empathy maps to take into account their painpoints and frustrations in order to draft the perfect solution.
User goals and business goals helped define the Information Architecture from the Application
After multiple iterations to make the UX bind seamlesssly, the final prototyping was presented to the users and usability testing was done to find any broken links in the UX and the UI components.
After a couple of changes as pointed out by the users, i concluded my project.
